Working with top tier international brands, Bertrand seeks to create work that matters (Cirque du Soleil, Adidas, We The North, and the redevelopment of Place Ville-Marie). He has worked extensively in M&A, leading seven sales and acquisition processes on behalf of both Sid Lee’s partner group and its parent company kyu, a Japanese holding company that acquired Sid Lee in 2015. From 2015 to 2019, he was an independent board member on the Caisse de dépôts et de placement du Québec. He left Sid Lee in October of 2021 and now focuses on investing in high-growth companies. As a non-executive board member of the Black Wealth Club and the McCall MacBain Scholarships at McGill, he is also actively engaged in mentorship efforts to support the next generation of global leaders.